In recent years, China's enamel industry has developed rapidly, getting rid of the status quo of low-level repetitive construction in the past, and new adjustments have been made in product results and industrial distribution. China's enamel product quality and performance are better, and enamel production is more professional. The service is also more mature, and many excellent enamel manufacturers have sprung up one after another. In this highly competitive market environment, whoever has the core technology and high-end products has more right to speak.

Under such circumstances, how should ordinary enamel manufacturers break the situation? Let's take the enamel hob as an example. At present, the domestic enamel hob is mainly cast iron hob. For some enamel factories, the profit created by enamel processing is relatively low. In addition, the competition pressure of peers is high, and they are faced with seizing market share and creating benefits. double pressure. The author provides the following ideas:

First of all, the essence of brand competition is the Matthew effect, which requires companies to strive to be the brand and only be the first. The turbulent epidemic, the reduction of consumer demand, the development of the industry, and the intensification of competition have led to enterprises "the stronger the stronger and the weaker the weaker". Under such an economic situation, enamel manufacturers must find a reason for users to choose you instead of others, so that Only when the brand has a place in the hearts of consumers can an enterprise be in an invincible position.

Second, avoid homogenization and create differentiated products. How to become a direct choice for consumers? Just make a different product! The traditional enamel hob is mostly cast iron, the profit is low, and there are many peers. You can consider transforming it into a stainless steel enamel hob. Although the process and materials are different from those of cast iron, it needs to be re-excavated, but this is a "low-end" trend. One of the "high-end" methods.

Third, to improve product quality is to enhance brand competitiveness. Enamel products are required to meet higher quality standards, enamel manufacturers can choose better quality enamel frit, optimize the enamel process, and upgrade products on the premise of controlling costs.

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